Me & my suitcase set to raise awareness for the japanese.
My wall has been fixed. Even the windows got lockers on. I`m happy but kinda sad. Following the news about the earthquake, tsunami and nuke plants combo really touched me, it truly ached my heart to see so many lives LOST in yet another natural disaster.
This brave, new exciting idea was to start a promotion campaign which was impossible not to notice. The so called “Lost it all” campaign is my latest brainwave. I meant to spark a thought, shock ppl , evoke emotion in order to create buzz, and with the word of mouth impact this would be talked about, blogged about and spread through social media. Actually I wanted to go beyond the traditional media so needed a unique approach to this ad campaign. Guerilla marketing is one of the most creative ways to advertise , it generates awareness by getting people’s attention when they least expect it. Yeah man.
My message was highlighted on my suitcase leaving the original logo on the other side and we were busy travelling about randomly. The project took more than a month. All travellings hv been done barefooted which arouse the feeling of shock. All I got in my case was a pair of skates in case I would come across a good spot which happened a few times actually. I was happier then ever to put them on, as I found it kinda painful to walk about with no shoes.
The idea I`ve created has achieved incredible attention!
I’m planning to do a big trip soon and JP is included, the last thing Japan needs or deserves is a falloff in tourism. So keep your eyes peeled, as they say.